The Presentation Secrets of Steve Jobs:
So, I've been a training facilitator for over ten years now. I ran across this book called The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience by Carmine Gallo. Long name. Great book.
In the book, Gallo dissects Steve Jobs' presentation style and explains why it worked so well for him. He also gives you tips so you can be a better presenter. Gallo breaks Jobs' presentation format down into four main areas: headline, introduction, three key messages, and conclusion.
Think of your presentation as an entertaining learning experience for your audience where you:
- Tell them about your product or service.
- Explain how it works and why they should care.
- Discuss what’s in it for them.
- Focus on the benefits.
- Entertain them while you do it.
Take a look at this presentation of Steve Jobs as he introduced the iPhone in 2007. Pay attention to the headline and three key messages.
Gary M. Naylor
Founder, Noxubee County Activity League (NCAL)
My influencer for August is none other than my Uncle Gary Naylor, who is the founder of the Noxubee County Activity League (NCAL) and Director of the Noxubee Sportsplex. He founded NCAL in response to a growing need to help at-risk youth in our hometown (in Mississippi).
At-risk youth are kids who are expected to fail. Think about that. Society expects these kids to give up because it thinks they can’t be inspired, controlled, or trained. These are the kids that society says will drop-out, get pregnant, use drugs and alcohol, or join a gang. But, as long as there is hope and a desire to change, change can happen.
5 Core Values
- Respect. Feeling admiration and appreciation for someone. Imagine how your life might change if you learned to respect others and received respect from them.
- Sportsmanship. Treating people fairly. This is a trait that carries over into every area of life including work and relationships with yourself and others.
- Honesty & Integrity. Honesty is telling the truth. Integrity is living that truth through your character.
- Responsibility. Being accountable for your own actions and behaviors.
- Courtesy. Being polite and considerate.
NCAL Food & Nutrition Program
My uncle is an inspiration to me because he went from a street entrepreneur to a public servant. He changed his life and devoted it to help others avoid a lot of the mistakes that he has made. He went back to college and got his degree in Kinesiology and Exercise Science. He is a lifelong learner who is eager and open to doing things that are new and different. Most importantly, he has a knack for making everyone feel special. He accepts you with love regardless of who you are and what you've done. We all need that. I know I do. I get that kind of love, and encouragement from my uncle constantly. He's my biggest cheerleader and my number one fan and who wouldn't want someone like that in their life.
Until next time...
Latarsha Horne is an ICF Credentialed Coach who helps new and emerging leaders feel more confident, decisive and empowered to take charge and do their jobs. Her coaching style is energy-action based, open-minded, and straight-forward. If you want to be challenged and grow, she's the coach for you.