I've been redesigning my website after a consultation that I had almost a month ago. In that consult, one of the feedback messages I received was that there wasn't enough of me on the site. I needed to change my brand identity, so I set out to do just that.
One of the most significant changes that I made was to tell my signature story after I attended a webinar called Speakers Who Thrive, hosted by Dr. Cheryl Wood. In that meeting, Dr. Wood said, your signature story is the story that you will "relive, repeat and retell for the next 20-30 years." She gave Les Brown's signature story as an example, where he shares his teachings and wisdom for overcoming significant life challenges so that you can go to the next level in your life.
Telling your story is a tall order, especially when you think about reliving it for the next 20-30 years. Your signature story isn't just sharing who you are, what you do, and why you do it. But as Dr. Woods said, you must:
This is because people do business with people, not companies. And they want to feel like they know you, like you and trust you.
Latarsha Horne is an ICF Credentialed Coach who helps new and emerging leaders feel more confident, decisive and empowered to take charge and do their jobs. Her coaching style is energy-action based, open-minded, and straight-forward. If you want to be challenged and grow, she's the coach for you.